Spot "Disney"

Suoi Tien Theme Park is a Vietnamese water-filled fantasy land, located south of Ho Chi Minh City. Suoi Tien, or "the fairy stream," is the world's first water park devoted to Buddhism, specifically the Southeast Asian animistic form of Buddhism.

The animism works well for the theme park; instead of Mickey and Daffy, Suoi Tien has chosen the Dragon, Unicorn, Tortoise, and Phoenix as its sacred animals, used thematically throughout the massive water park. Therefore, it fulfils one of the dimensions of Disneyization which is theming.

This unique cultural theme park not only has exciting rides and entertainment, they also have open air camping, food and beverage outlets, educational workshops and events like wedding. Therefore, it also fulfils the second dimension of Disneyization which is hybrid consumption whereby they not only focus on entertainment rides and performances but also much different kind of events which targets at a large group of people.

The theme park also has their very own souvenir shop and their products are mass produced for sale under the license of the company. These souvenirs such as mugs, pens, shirts are also printed with their logo.

Therefore, it fulfils the third dimension of Disneyization which is merchandising. Mascots and performers of the particular show are just part of their performative labour for the audience, whereby these performers have to act in front of the audience. And thus this fulfils the last dimension of Disneyization.

You may visit http://www.suoitien.com/ for more information on this theme park.